Mt. Hamiguitan Wildlife Sanctuary
Mt. Hamiguitan Range Wildlife Sanctuary is a mountain ridge in the south-eastern part of the Eastern Mindanao in the Philippines. As part of my Graphic Design Synthesis course at Northeastern University, I was tasked with creating a brand design system for this UNESCO Heritage site. The project encompasses 2D, 3D, and experiential design.
Branding
3D Concepts
Design Strategy
Mt. Hamiguitan is a protected UNESCO World Heritage site that is home to 1,380 species with 341 Philippine endemics. I wanted the identity of the sanctuary to emphasize the various flora and fauna that live in this habitat, through use of color and patterns.
Logomark
Submarks
Moss
Sprout
Tide
Clay
Color Palette
Patterns
Topography Pattern based on a map of the mountain range
Fern Leaf Pattern based on a species of fern found in the area
Print Assets
After creating the visual identity, I created a few print materials to be included as part of the brand package.
Letterheads
Business Cards
Informational Booklet
3D Designs
Part of my task for this project was to create designs that would work for 3D materials. Below I have mockups of designs for various objects that might be found at the site.
Transport Van
Tote Bag
Rain Jackets
Seed Packets
Website Landing Page
The last step was to create a landing page for the Mt.Hamiguitan! The page includes a navigation menu, basic information about the site, and images from the location.
